Writing for Search Engines 101
Votes: 288
First off, I am not a “great” writer by any means, however I know that good writing involves keeping a readers interest and not boring them to death with the same old words for things (subjects, nouns, etc – I hated English and grammar, long story).
Search engines look for keywords, so guess what? You're going to have to use them! I suppose Google and Co is smart enough to realize the word “infant” and “baby” mean the same thing (then why do we have 2 words?) in their search algorithms.
I've found in most cases the human reader can easily live with a slight decrease in vocabulary of a text in exchange for that text being relative and the information they were searching for. Try and mix it up with variations of words using the same root word, that way it get picked up if the user searches for that root word. (I just made that up, sounds good huh).
When I begin writing for a specific keyword set or keyword phrase I'll often do a quick Google search for the topic using some common search terms. Then I'll get a metric for the competition is for those keywords by using some keyword analayzers, no I won't give up those secrets jsut yet, maybe later.Finally as I write I'll continually check to make sure there is a balance between good keywords and human readability.
So go ahead, don't be shy of being a little repetitive, as long as you're not too long winded, your information is good, and mildly interesting, those search engines will gobble your content up.
My target keyword here was “search”
- Check up on the competition
- Determine target keywords or keyphrase
- Write for those.
- Get rich with adSense
- Profit!
- Rinse and repeat
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